Media Articles and Press Releases
We help our clients gain significant reach and influence by making their research and policy expertise accessible to a mainstream audience and by helping them publish their articles in the largest media outlets in North America.
We do this by writing or editing media commentaries and articles in direct partnership with researchers and in accordance with media guidelines. We then offer wide, systematic media distribution, reprinting and rights shopping across multiple outlets.
We extend the reach of the published articles across multiple social media platforms and work with clients to buy social media ads for further amplification.
With our knowledge of international rights, automated North American media databases and personal contacts across the media landscape, as well as our team of talented writers and editors well versed in scientific writing and research, we are uniquely positioned to help those who have a significant body of knowledge and research reach thought leaders and the general public with their evidence-based messages.
We also craft press releases, media explainers and backgrounders and distribute them through our robust database of targeted media outlets across North America, helping you gain significant media traction.
Media and Political Strategy
We can craft a robust media and political strategy to raise the profile of your organization and the ideas that fuel your organization’s purpose. Our strategy work helps frame the debate, gain national and international media traction with your ideas and influence government policy at all levels.
Social Media Campaigns
We can create a social media campaign for your organization across multiple social media platforms and help spread your message far and wide with appealing yet meaningful and evidence-based content. We can also manage daily social media interactions in an on-going way for your organization or provide social media training to your in-house staff to make sure you are getting the most from these important communication tools.
Policy Briefs and White Papers
Our team of professional writers and policy experts will help highlight the importance of your research to specific audiences using accessible language and evidence-based writing.
We help researchers recruit participants for their randomized trials and qualitative studies. Clients have included The University of Calgary, McGill University, University of Alberta, IWK Health Centre and more.